Manipulation Tactics Used by Brands to Get More Customers

• Номер работы:
  1120313
• Раздел:
  Все работы   →   Дипломные работы для колледжа   →   Английский язык
• Год добавления:
  01.04.2024 г.
• Объем работы:
  26 стр.
• Содержание:
  Table of Contents
  1.0 Introduction 5
  Literature Review
  2.0 Introduction 5
  5
  2.1 Manipulation tactics in advertising within social media and their ethic side 7
  
  2.2 Manipulations through emotions and sensations in video sequences 8
  2.3 Manipulations with the help of communications 9
  2.4 Conclusion 10
  3.0 Research methodology
  3.1 Introduction 12
  3.2 Research approach 12
  3.3 Data collection and analysis 12
  3.4 Limitations 13
  3.5 Ethics 13
  
  4.0 Findings
  4.1 Ethical considerations in relation to manipulation tactics in Instagram 14
  4.2 Advertising influence the choices of consumers on Instagram 17
  4.3 Involvement of brand in Instagram 19
  5.0 Discussion
  5.1 Introduction 22
  5.2 Ways to improve ethical side of manipulation tactics 22
  5.3 Advertising and consumer choice 23
  5.4 Advertising spending and brand involvement 23
  5.5 Conclusion
  6.0 Conclusion
  24
  References 26
  
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  Некоторые тезисы из работы по теме Manipulation Tactics Used by Brands to Get More Customers
  This research examines manipulation tactics in advertising. At present marketing has been playing a dynamic and influential role. On the one hand, it demonstrates its ability to persuade, inform, and engage with consumers. On the other hand, it can be adopted unethically, leading to manipulation and then exploitation of consumers.