Product Management

• Номер работы:
  663180
• Раздел:
  Все работы   →   Эссе   →   Другое
• Год добавления:
  21.01.2021 г.
• Объем работы:
  28 стр.
• Содержание:
  Figures
  Figure 1. Historical Background
  Figure 2. Investment in Product Management
  Figure 3. Stages of product lifecycle management
  Figure 4. Product Management organizational structure. Pattern 1
  Figure 5. Product Management organizational structure. Pattern 2
  Figure 6. Product Management organizational structure. Pattern 3
  Figure 7. Product Management organizational structure. Pattern 4
  Figure 8. Development process and responsibility in the company
  Figure 9. Important skills for the next decade
  Figure 10. Salary perspective
  
  
• Выдержка из работы:
  Некоторые тезисы из работы по теме Product Management
  2.Management of the Development New Products
  2.1. The seven stages of new product development.
  One possible way to go about the product development stage of the process is to follow the seven steps suggested by Webster (2005, 166). These seven steps are paramount for the product cycle and ensure that the best solutions are found.
  
  Webster argues that each new product starts with an idea and turns into a set of physical characteristics and services offered to a potential client (Webster 2005, 167). The process by which ideas are born, evaluated and turned into products is called new product development. We will cover seven stages of this process:
  
  1. Development of a strategy for a new product;
  2. Generating a new product idea;
  3. Selection of ideas;
  4. Business analysis;
  5. Development of the product itself;
  6. Product testing on the market;
  7. Commercialization.
  
  What follows is a detailed summary of each stage, according to Webster (2005, 167).
  
  Development of a strategy for a new product. This stage identifies the strategic requirements that new product ideas must satisfy, such as maintaining market share or maintaining a leading position in technology.
  
  The development of new products is one of the most important tasks for a company that strives to maintain its technological leadership.
  
  Generating a new product idea. Experienced, well-informed sales staff should track ideas from customers and distributors, which will, in turn, ensure a clear process of communicating these ideas to the firm"s appropriate collection point. (Webster 2005, 168-169)
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