Развитие бренда (+флеш презентация)

• Номер работы:
  139299
• Раздел:
  Все работы   →   Контрольные работы   →   Английский язык
• Год подготовки:
  17.12.2009
• Куда сдавалась:
  МИРБИС
• Объем работы:
  10 стр.
• Содержание:
  CONTENT
  
  UGG Brand History 3
  UGG Way to the World Market 4
  Top UGG Boots 5
  Trademark controversy 7
  
  
• Выдержка из работы:
  UGG Brand History
  There has been considerable dispute over the origins of the UGG boot style, with both Australia and New Zealand claiming to have been the originators of the footwear. Nevertheless, it appears that the boots were used by aviators during World War I, who referred to them as "fug boots" (surmised to be a shortened form of "flying UGG boots"), and that they were present in rural regions of Australia during the 1920s. While it is not clear when manufacturing started, by 1933, UGG boots were being manufactured by Blue Mountains UGG Boots, and Mortels Sheepskin Factory were making the boots from the late 1950s.
  In the 1960s, UGG boots became a popular option for competitive surfers, who used the boots to keep their feet warm after exiting from the surf. UGG sheep leather boots on Australia's history dates back to 1978, when a young Australian surfing Brian Smith took part of a sheep leather boots to America. In the past years, the Australian craftsman used in New Zealand the boots, however, sewing sheep with business mind is the young man bold attempt to the Australian traditional products to the United States. At that time, he took a few double UGG sheep with full of passion, boots and self-confidence, began in New York street. However, he has not been so good luck, one day, not sell a pair of boots. However, he did not lose heart, even some that can make the stubborn. He believes that, in the market will have a belong to his boots. Hence, he decided to go to California for western. When he reached the destination, found there has been part of the people like him, with similar sheep in the boots sale. His head round here to 5 business customers sold 48 UGG boots.