Change strategy and management organization of Shipping Company as respond to severe market conditions

• Номер работы:
  141708
• Раздел:
  Все работы   →   Дипломы MBA (Master of Business Administration)   →   Английский язык
• Год подготовки:
  08.02.2010
• Куда сдавалась:
  EMBA
• Объем работы:
  78 стр.
• Содержание:
  Table of Content
  
  Introduction 3
  I. Literature Review 4
  II. Methodology 7
  III. Influence of the global economic crisis on Shipping Industry 9
  IV. The strategies of shipping lines operators 19
  V. Approach for market strategy of Precious Shipping P.C.L. 28
  Discussion of Findings 51
  Conclusions and Recommendations 55
  Sources 57
  Appendix 1 58
  Appendix 2 60
  
  
• Выдержка из работы:
  Introduction
  Background of the problem:
  Shipping Companies are essential parts of the world transport system. They work in competition with other transport industries like railroad, aviation, car transport and others as well as inside industry competition is very high. From market information we may conclude that shipping companies actively performing in various trades facing presently very unfavorable conditions - very pessimistic stance of freight markets which is supported by strong competition of oversupplied tonnage in front of reduced demand.
  The results of the shipping company performance are influenced by various, not always favorable, factors internal and external environment, there is the problem of updating the outdated fleet, which affects the cost of voyages and lowers financial performance of shipping companies. A number of features are peculiar to the shipping companies, which can negatively influence efficiency of internal business processes if not to accept special measures. The shipping company is the service organization, and unlike the manufacturer of an industrial output, it cannot use such simple and effective forms of the control as quality control, finished goods random inspections etc. that complicates the control of all aspects of quality of made services. It can be under pressure from outside more flexible small carriers that even more complicates work in the competitive markets. The difficult and bulky organizational structure peculiar to the big shipping company, can lead to insufficient functional (horizontal) interaction, an ambiguity of authority and responsibility.
  V. Approach for market strategy of Precious Shipping P.C.L.
  
  The company of PSL characteristic
  Precious Shipping P.C.L. ("PSL"), established in 1989 and listed on the Stock Exchange of Thailand in 1993, owns and charters dry bulk ships, on a tramp shipping basis, in the small, handy size sector of the shipping markets. The corporate structure of PSL, similar to other shipping companies, has separate subsidiaries owning each vessel to limit liability.
  PSL on 31 January 2010 operates 23 bulkers and a cement carrier (the "Fleet"), representing 596,998 dwt. Of the entire Fleet, 23 ships are registered under the Thai flag, and 1 under Bahamas flag. PSL’s corporate structure is represented in Appendix 2.
  PSL is one of the largest pure dry cargo ship-owning companies operating in the small handy size (10,000 to 30,000 dwt) sector of the tramp freight market. This segment is extremely fragmented and characterized by companies owning 2 or 3 ships. PSL's Fleet makes it one of the largest, if not the single largest company in the world, operating in this segment. The Company has also entered into the Supramax sector by ordering 3 Ships each in years 2007 and 2008 for delivery in 2011 and 2012. PSL's Fleet is technically managed by Great Circle Shipping Agency Ltd, Bangkok, a wholly owned subsidiary of PSL that is ISO 9001 certified and is also now ISO 14001 certified which makes one of the very few Ship Management Companies which are compliant with this Environment Management System certification.