Design thinking. How do we react to color in advertisement

• Номер работы:
  163751
• Раздел:
  Все работы   →   Эссе   →   Английский язык
• Год подготовки:
  06.07.2010
• Объем работы:
  16 стр.
• Содержание:
  Design thinking. How do we react to color in advertisement
• Выдержка из работы:
  DESIGN THINKING
  “Thinking like a designer can transform the way you develop products, services, processes — and even strategy.” Tim Brown
  In this essay we shall concentrate on the definition of the term “Design thinking” and on the ways it can be realized. We shall prove the fundamental points of the process, elaborating all its stages. Also we shall describe a design thinkers’ personality profile.
  Design thinking is a process for practical, creative resolution of problems or issues. Unlike analytical thinking, design thinking is a creative process based around the "building up" of ideas.
  
  HOW DO WE REACT ON COLOUR IN ADVERTISEMENT?
  The essay is devoted to the problem of affects made by different colours in advertisements on people. The attention here is paid to what people feel when they see one or another colour in advertisement, which colours are commonly used in different kinds of advertisements and why. Also we’ll study which colours are most popular in ads.
  Back in the 1950s, people depended mainly on the radio, the printing press and the black and white television as media for advertising. These three media largely limited the visual experience of the viewer, as there was not a wide spectrum of colours used here. However, as technology advanced and introduced the television with colour and the Internet, advertisements have become increasingly vibrant and diverse, along with the importance of colour in advertising.