Языковые особенности англоязычной социальной рекламы

• Номер работы:
  408436
• Раздел:
  Все работы   →   Курсовые проекты - сложные   →   Английский язык
• Год подготовки:
  12.05.2016
• Объем работы:
  27 стр.
• Содержание:
  Table of Contents
  
  Introduction 3
  Chapter 1. Modern English Advertising and its Peculiarities 5
  1.1. Aim and Tasks of Modern Advertisement 5
  1.2. Language Peculiarities of Modern Advertisement 7
  1.3. Characterization of Social Advertisement 11
  Chapter 2. Linguistic Analysis of Social Advertisement of the English Language 14
  2.1. Language Means of English Social Advertisement 14
  2.2. Fusion of Verbal and Non-verbal Means in the English Social Advertisement 20
  Conclusion 24
  Bibliography 26
  
• Выдержка из работы:
  Introduction
  
  Advertising is a method of communication used by companies with the aim of making consumers keener on buying the product promoted. Social advertising, on the other hand, has been in use for years contrary to the beliefs of many who tend to think and suggest that it is a new and recent idea in the communication sector. The whole idea of social advertising is pegged on using the marketing and advertising philosophies to promote health and social issues with an aim to bring forth a positive change in behavior of a targeted group or society in general. Advertisement is often under linguistic research nowadays. But this cannot be said about social advertisement. In most cases its linguistic peculiarities coincide with the features of commercial advertisement. But still there are a lot of characteristic features specific only for the social advertising. Consequently, the theme of the present paper is very topical today.
  The aim of the work is to analyze language peculiarities of English social advertisement.
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  Chapter 1. Modern English Advertising and its Peculiarities
  1.1. Aim and Tasks of Modern Advertisement
  
  Nowadays advertisement plays a great role in social and marketing structure of modern society. Every item of the present world can be advertised, and people just cannot ignore it or escape from advertisement.
  Having evaluated from the ancient times, advertising became one of the essential and significant element of human existence. As Ch. Hackley speaks, “advertising has become such a feature of daily life in developed market economies that sometimes it seems as of we hardly notice is <…> as if it were as natural as grass or trees” [Hackley 2005, p. 9].
  The definition of the notion “advertisement” can vary from scientist to scientist because of its multiply characteristics and aspects of analysis. For instance, the Russian researcher N.P. Andreeva defines advertisement as a component part of social and international relations. This definition is created according to the belief that modern advertisement refers to an independent study in the field of marketing, although it can be studied also in the spheres of information and communication [Андреева 1996, c. 5].
  ........