Specifics of Linguo-stylistic Devices Use in American Advertising Texts (Glossy Magazines)

• Номер работы:
  583330
• Раздел:
  Все работы   →   Дипломные работы   →   Английский язык
• Год добавления:
  28.01.2020 г.
• Объем работы:
  71 стр.
• Содержание:
  INTRODUCTION 3
  CHAPTER 1 ADVERTISING TEXT AND ITS LINGUO-STYLISTIC DEVICES 6
  1.1 Notion and Features of the Modern Advertising 6
  1.2 Advertising Text in Linguistic Aspect 9
  1.3 Essence of Linguo-stylistic Devices 15
  1.4 Use of Linguo-stylistic Devices in Advertising Texts 17
  1.5 Summary of Results 24
  CHAPTER 2 EXPRESSIVE MEANS AND STYLISTIC DEVICES IN ADVERTISING OF THE USA GLOSSY MAGAZINES 26
  2.1 Expressive Means and Their Functions in American Advertising Texts 26
  2.2 Stylistic Devices and Their Functions in American Advertising Texts 32
  2.3 Dominating and Less Frequent Linguo-stylistic Devices in American Advertising 44
  2.4 Results and Discussion 48
  CHAPTER 3 THE PRACTICAL RELEVANCE OF THE STUDY OF LINGUO-STYLISTIC DEVICES IN AMERICAN ADVERTISING TEXTS 50
  3.1 The Practical Relevance of the Study in Lexicology 50
  3.2 The Practical Relevance of the Study in Stylistics 53
  3.3. The Practical Relevance of the Study in the Translation Theory 56
  3.4 Results and Recommendations 61
  CONCLUSIONS AND RECOMMENDATIONS 63
  REFERENCES 65
  APPENDIX 71
  
• Выдержка из работы:
  Некоторые тезисы из работы по теме Specifics of Linguo-stylistic Devices Use in American Advertising Texts (Glossy Magazines)
  INTRODUCTION
  
  The problem of study of linguo-stylistic devices used in advertising texts is today very important and topical in the sphere of English stylistics. Its popularity in the modern science linked with the fact that advertising is actively used in different forms and formats. Every type of advertising must be memorable, bright, original, and uncommon. That is why in modern advertising texts linguo-stylistic devices are frequently used. Linguo-stylistic devices are observed in American advertising texts found in glossy magazines in big amount. They are different, according to their language level, type, means of formation, and function. That is why their analysis is very complicated in modern linguistics. This fact stipulates the topicality of the present study.
  Theoretical relevance consists in the deepening of our knowledge in the problem of linguo-stylistic devices in advertising texts.
  Practical relevance of the research consists in the fact that the results of it can be used by writing tutorials and seminars on stylistics, lexicology and translation theory.
  The objective of the research is to analyze specifics of linguo-stylistic devices used in American advertising texts.
  ..................
  CHAPTER 1 ADVERTISING TEXT AND ITS LINGUO-STYLISTIC DEVICES
  
  1.1 Notion and Features of the Modern Advertising
  
  In the modern scientific world the problem of advertising, its features and functioning attracts everybody’s attention. The reason of such interest towards advertising text is the fact that today advertising is everywhere: in the streets, in the shops, on television, in the internet, and newspapers. More over, advertising is perceived by people even without their permission. Nobody would seek for an advertising text intentionally. But still advertising is in every book or magazine people read, and in the bus stops, in trains, and so forth. Sometimes people do not notice advertising texts. According to the words of G. Cook, “advertising is everywhere but nowhere” [23, p. 1].
  Advertising can take different forms. It is usual to see TV commercials, advertisements in newspapers, or advertising banners in the internet. Sometimes people even do not perceive that they are reading/watching/listening to an advertising, because it can take quite unusual forms, such as university prospectuses, political manifestos, film trailers, speed limit road signs, manufacturers’ labels sewn on the outside of clothes, shop names on a carrier bags, T-shirts with slogans on it, and so forth.
  It is sometimes said that advertising is a purely modern phenomenon. From this point of view advertising is just the era of colour magazines, television and the internet. But this opinion is wrong because advertising have been existing long ago, even in the ancient times. And new advertising texts encounter against a background of thousands of earlier advertisements. It is created in the context of tradition [23, p. 6].
  ..................