Comparison of information management between Kraft foods and Nestle

• Номер работы:
  421018
• Раздел:
  Все работы   →   Магистерские работы   →   Управление персоналом (Менеджмент)
• Год добавления:
  30.08.2016 г.
• Объем работы:
  69 стр.
• Содержание:
  Content
  
  Abstract 2
  Content 3
  Introduction 4
  Summary of Literature Review 7
  1.Analysis of organizational and information management in Kraft foods 19
  2. Analysis of organizational and information management in Nestle 26
  3. Assessment of the competitive positions of Kraft foods and Nestle: the comparative analysis of the efficiency of information management 33
  4.SWOT and PEST - analysis 38
  5.Setting new goals of information management in Kraft foods and Nestle 42
  Findings 45
  Conclusions and recommendations 47
  Literature 56
  Annex 61
  
  
• Выдержка из работы:
  Некоторые тезисы из работы по теме Comparison of information management between Kraft foods and Nestle
  Introduction
  
  In the last decade a lot said and written about the creation of the information society. This, above all, increasing the role of information and knowledge society; increase in the proportion of data communications products and services in gross domestic product; establishment of a global information space. In turn, the information space as a set of information resources, information systems and communication environment is designed to provide:
  - An effective information interaction of people;
  - Their access to global information resources;
  - Satisfaction of their needs in information products and services.
  Based on the characteristics, it is clear that remains to be done to the idea of a just, humane and free «information society» has become a reality.
  Today, the problem of information being actively discussed not only in the professional environment for information workers, but also on the level of public figures, politicians, heads of states. In 2003, for the first time in the history of information society issues put to the most representative international forum - the United Nations. The documents developed in preparation for the World Summit on the Information Society, experts say the two defining features: «The formation of the information society is regarded primarily as a process of dissemination and implementation of modern information technologies. The documents do not consider diverse social processes that unfold in connection with the spread of information and computer technology; obvious underestimation of the role of libraries as one of the main links in the emerging information society» .
  ............
  Summary of Literature Review
  
  Information management a kind of management based on intensive use of information and intellectual potential of society as a major renewable resource its sustainable progressive development. Information Management provides a dramatic increase in the efficiency of social production of post-industrial society compared with a purely industrial production of industrial society and, as a consequence, have a significant impact on the dynamics of inter-civilizational relations. At the end of the twentieth century, quite clearly identify those technological breakthroughs that have become dominant in the twenty-first century economy. Recent advances in the development of global information and communication technology have led to the formation of a global electronic environment for economic activity, thereby creating the preconditions for the emergence of a new kind of management – «information (network) management», significant for various spheres of socio-economic activities of man.
  To date, information management in the organization plays a very important role. That is why at the end of the 70s, this area of management was singled out as an independent direction.
  In order to penetrate more deeply into its essence, it is necessary to start with a definition. Thus, information management - a management of activities not only for the creation of information, but also on its use, especially in the interests of a particular enterprise. In fact, we are talking about the information policy of the company.
  .......