Сегментация рынка услуг по обеспечению качества ПО и выбор целевых сегментов для компании Аплана

• Номер работы:
  487881
• Раздел:
  Все работы   →   Отчет о прохождении практики   →   Маркетинг и рекламная деятельность (PR)
• Год добавления:
  28.01.2018 г.
• Объем работы:
  16 стр.
• Содержание:
  1. Особенности прохождения практики as an Assistant to the Marketing Service.
  
  I conducted research and analysis of the competitor market of Aplana. The analysis of potential customers: existing and potential. The near and the macroenvironment (state bodies) are described.
  I carried out constant weekly monitoring of clients, events that occur with competitors and clients, their PR activity.
  I conducted a survey of competitors on the parameters: the set of services, the number of personnel, the company"s image on the market was estimated.
  Clients were asked about their satisfaction with Aplana"s services on 10 issues. Also, direct customer surveys and interviews were conducted.
  I visited exhibitions in order to get potential customers and get information about the development of the market and customers. I registered people on the Russian blockchain week in order to learn about the development prospects in this area………………………………………………………………
  
  3. Selection of target segments for Aplan
  
  My denition of software quality testing services was the starting point for the evaluation criteria used in this Forrester Wave evaluation.
  I highlight automation as one of the most important enabling factors for successful continuous testing, and we measured software quality against various criteria aimed at evaluating vendor’s capabilities in terms of practices, process, accelerators, and talent. I also asked about automation in interviews with reference clients. To better understand where they stood on automation, I asked what level of functional test automation they had achieved, how functional test automation coverage had improved in the last 12 months, what level of nonfunctional automation they had achieved, and how nonfunctional automation testing coverage had improved in the last 12 months, all as a result of the services received from their vendors (see Figure 3). in a nutshell:
  - Performance automation lags behind functional automation. in the last 12 months, six of the customers had more than 80% coverage of functional test automation, while half as many had achieved that for performance testing automation……………………………………………………
  
  
  
  4. Conclusions
  
  The development of digital technologies does not stand still, there are actively emerging increasingly sophisticated technologies in the development of software, including - and in testing. QA takes one of the main roles in the entire software development chain, its main tasks are to improve the development process, prevent defects and detect errors. Testing is an important stage in the life cycle of software, allowing you to save developers time and reduce costs by quickly preventing all kinds of problems and errors. To achieve a positive result, developers and QA professionals should keep up to date and follow the latest trends in testing.
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• Выдержка из работы:
  Некоторые тезисы из работы по теме Сегментация рынка услуг по обеспечению качества ПО и выбор целевых сегментов для компании Аплана
  1. Особенности прохождения практики as an Assistant to the Marketing Service.
  
  I conducted research and analysis of the competitor market of Aplana. The analysis of potential customers: existing and potential. The near and the macroenvironment (state bodies) are described.
  I carried out constant weekly monitoring of clients, events that occur with competitors and clients, their PR activity.
  I conducted a survey of competitors on the parameters: the set of services, the number of personnel, the company"s image on the market was estimated.
  Clients were asked about their satisfaction with Aplana"s services on 10 issues. Also, direct customer surveys and interviews were conducted.
  I visited exhibitions in order to get potential customers and get information about the development of the market and customers. I registered people on the Russian blockchain week in order to learn about the development prospects in this area………………………………………………………………
  
  3. Selection of target segments for Aplan
  
  My denition of software quality testing services was the starting point for the evaluation criteria used in this Forrester Wave evaluation.
  I highlight automation as one of the most important enabling factors for successful continuous testing, and we measured software quality against various criteria aimed at evaluating vendor’s capabilities in terms of practices, process, accelerators, and talent. I also asked about automation in interviews with reference clients. To better understand where they stood on automation, I asked what level of functional test automation they had achieved, how functional test automation coverage had improved in the last 12 months, what level of nonfunctional automation they had achieved, and how nonfunctional automation testing coverage had improved in the last 12 months, all as a result of the services received from their vendors (see Figure 3). in a nutshell:
  - Performance automation lags behind functional automation. in the last 12 months, six of the customers had more than 80% coverage of functional test automation, while half as many had achieved that for performance testing automation……………………………………………………
  
  
  
  4. Conclusions
  
  The development of digital technologies does not stand still, there are actively emerging increasingly sophisticated technologies in the development of software, including - and in testing. QA takes one of the main roles in the entire software development chain, its main tasks are to improve the development process, prevent defects and detect errors. Testing is an important stage in the life cycle of software, allowing you to save developers time and reduce costs by quickly preventing all kinds of problems and errors. To achieve a positive result, developers and QA professionals should keep up to date and follow the latest trends in testing.
  ……………………………………..