Parenthetical phrases as a part of an advertising slogan (3 глава)

• Номер работы:
  441358
• Раздел:
  Все работы   →   Части дипломной   →   Лингвистика
• Год добавления:
  26.03.2017 г.
• Объем работы:
  29 стр.
• Содержание:
  Chapter 3. Types and Functions of Parenthetical Phrases in English Advertising (on the material of advertising slogans) 3
  3.1. Classification of Parenthesis Used in Advertising Slogans 3
  3.2. Main Functions of Parenthetical Phrases in Advertising 15
  Summary of Results 24
  References 25
  Appendix . 27
  
  
  
  
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  Chapter 3. Types and Functions of Parenthetical Phrases in English Advertising (on the material of advertising slogans)
  3.1. Classification of Parenthesis Used in Advertising Slogans
  
  The material of the present research is taken from the resource containing English advertising slogans [Database 2017]. The choice of this resource can be explained not only by the great amount of advertising slogans in it, but also by wide thematic variety of advertising slogans. We can find here advertising of both international and pure English (or American) nature of the following themes:
  - automotive (car brands, auto goods, driving schools);
  - beauty (beauty saloons, makeup, hair products, tattoo shops, cosmetics);
  - beverages (tea, coffee, alcoholic drinks, energy drinks);
  - business (advertising agencies, business consulting, web design);
  - constructions (doors, windows, paints, tools and equipment);
  - dining (bars, restaurants, fast food cafes);
  - education (colleges, universities, libraries);
  - food (baby food, pizza, ships, chocolate);
  - health and medicine (dentistry, fitness, wellness centers);
  - household (security systems, veterinary, interior design), and many others.
  With the help of continuous method sampling we have found out 132 advertising slogans using parenthetical phrases of different types which perform various functions.
  First of all, we should analyze classifications of parenthesis used in advertising slogans. Analysis is made on the example of structural classifications and semantic classification of main functions of parenthesis in advertising slogans.
  We use in the present research three structural classifications of parenthetical phrases with the aim to reveal the dominant types of parenthesis in modern English advertising slogans:
  1) classification according the type of punctuation;
  ................