Stylistic Features of Advertising Slogans

• Номер работы:
  232475
• Раздел:
  Все работы   →   Дипломные работы   →   Лингвистика
• Год добавления:
  26.12.2012 г.
• Объем работы:
  57 стр.
• Содержание:
  Contents
  
  Introduction 4
  Chapter 1: The Essence of Advertising Slogan 7
  1. Definition of Advertising Slogan, its Functions and Aims in Advertising 7
  2. Peculiarities of Advertising Slogan’s Language 13
  Chapter 2: Investigation of Stylistic Features Found in Advertising Slogans 21
  1. Analyses of Stylistic Features in Advertising Slogans 21
  2.2. Functions and Aims of Using Stylistic Features in Advertising Slogans 36
  Conclusion 40
  Bibliography 45
  Appendix 49
  List of analyzed advertising slogans 49
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  Introduction
  
  Nowadays advertising activity is investigating from different aspects: in economic, social, cultural, juridical, psychological, linguistic and other fields. Thus, marketers are very interested in economic efficiency of advertising, sociologists analyze influence of advertising on different groups of country’s population. Culture experts examine advertising as display of mass culture. The object of investigation of legal professionals is advertising item which can break administrative or legal norms. Psychologists analyze social perception, success motivation, levels of influence in advertising. In philosophic works advertising is an instrument of social transformations which can be seen in the last decade.
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  Chapter 1: The Essence of Advertising Slogan
  1. Definition of Advertising Slogan, its Functions and Aims in Advertising
  
  Advertising as sphere of human activity is a component part of the field of social or international relations. But nowadays advertising is an independent study where we can emphasize applied aspect of study.
  In modern world advertising is a strong industry with the typical structure. As N. Andreeva says, modern advertising is a component part of marketing. It is also one of the widespread types of information and communication in general .
  Let’s define the main functions of modern advertising. Van Nin distinguishes:
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