Маркетинг

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  442862
• Раздел:
  Все работы   →   Эссе   →   Английский язык
• Год добавления:
  15.03.2017 г.
• Объем работы:
  7 стр.
• Содержание:
  Отель – Kerry Hotel Pudong Shanghai
  1. Demonstrate geographic, demographic, psychographic and behavioral segmentation based on your research of the environment
  The Kerry hotel is one of the better hotels in the Pudong district. The Kerry Hotel Pudong (Shanghai Pudong Jiali Dajiudian) is located in the city center in Pudong New Area of Shanghai, within walking distacne from subway station. The hotel is 26.7 kilometers from Hongqiao Airport and 34 kilometers from Pudong International Airport.
  Segmentation of the hotel market is a service for residents and tourists from Central and South-East Asia, Europe and CIS countries, as well as Russia. On the territory of Japan, India, France, Canada, Thailand and many other countries there are 71 hotel brands.......................................................
  2. How did you select your Target market? What are their needs, wants and demands?
  When choosing a target market, I used a differentiated marketing strategy when the hotel selects several priority segments of the market for work and for each of them develops its own product or its variant (modifications), and also uses for each segment precisely those marketing toolkits that are best Affect the consumers of this segment.
  For example, Target Participants hotel very often:
  ? Regional and global Mobile Network Operators with an interest in understanding and launching; .......................................................
  Everyday life and entertainment
  Brewery BREW, decorated in the Australian style, where you can order 6 kinds of original beer, prepared by hand, as well as cider from the main brewer.
  The bathroom alone is bigger than many European hotel rooms;
  There is a lively bar off the lobby and a more quiet bar area in the lobby restaurant as well.........................................................
  Weddings
  The one-stop service offered by our team of wedding specialists spares no effort in taking care of every detail before and on this one special day для клиентов. From invitations to wedding cakes, floral creations, wedding etiquette and traditions, and customized menus by its chefs, dedicated wedding specialist will ensure wedding day is a dream come true.
  
  References
  
  1. Dolnicar Sara «Market segmentation in tourism», Chapter 16 // University of Wollongong, 2008, – 23 p.
  2. Gaggioli Alex How to Identify Your Hotel’s Target Market // URL: https://www.cloudbeds.com/articles/how-to-identify-your-hotels-target-market/
  3. Kerry Hotel Pudong Shanghai // Official site, URL: http://www.shangri-la.com/shanghai/kerryhotelpudong/
  4. Kerry Hotel Pudong Shanghai, URL: https://www.tripadvisor.com/Hotel_Review-g308272-d2008771-Reviews-Kerry_Hotel_Pudong_Shanghai-Shanghai.html
  5. Nicholls, J.A. F. and Roslow, Sydney (1989) «Segmenting The Hotel Market», Hospitality Review: Vol. 7: Iss. 1, Article 5. URL: http://digitalcommons.fiu.edu/hospitalityreview/vol7/iss1/5
  
  
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  Отель – Kerry Hotel Pudong Shanghai
  1. Demonstrate geographic, demographic, psychographic and behavioral segmentation based on your research of the environment
  The Kerry hotel is one of the better hotels in the Pudong district. The Kerry Hotel Pudong (Shanghai Pudong Jiali Dajiudian) is located in the city center in Pudong New Area of Shanghai, within walking distacne from subway station. The hotel is 26.7 kilometers from Hongqiao Airport and 34 kilometers from Pudong International Airport.
  Segmentation of the hotel market is a service for residents and tourists from Central and South-East Asia, Europe and CIS countries, as well as Russia. On the territory of Japan, India, France, Canada, Thailand and many other countries there are 71 hotel brands.......................................................
  2. How did you select your Target market? What are their needs, wants and demands?
  When choosing a target market, I used a differentiated marketing strategy when the hotel selects several priority segments of the market for work and for each of them develops its own product or its variant (modifications), and also uses for each segment precisely those marketing toolkits that are best Affect the consumers of this segment.
  For example, Target Participants hotel very often:
  ? Regional and global Mobile Network Operators with an interest in understanding and launching; .......................................................
  Everyday life and entertainment
  Brewery BREW, decorated in the Australian style, where you can order 6 kinds of original beer, prepared by hand, as well as cider from the main brewer.
  The bathroom alone is bigger than many European hotel rooms;
  There is a lively bar off the lobby and a more quiet bar area in the lobby restaurant as well.........................................................
  Weddings
  The one-stop service offered by our team of wedding specialists spares no effort in taking care of every detail before and on this one special day для клиентов. From invitations to wedding cakes, floral creations, wedding etiquette and traditions, and customized menus by its chefs, dedicated wedding specialist will ensure wedding day is a dream come true.
  
  References
  
  1. Dolnicar Sara «Market segmentation in tourism», Chapter 16 // University of Wollongong, 2008, – 23 p.
  2. Gaggioli Alex How to Identify Your Hotel’s Target Market // URL: https://www.cloudbeds.com/articles/how-to-identify-your-hotels-target-market/
  3. Kerry Hotel Pudong Shanghai // Official site, URL: http://www.shangri-la.com/shanghai/kerryhotelpudong/
  4. Kerry Hotel Pudong Shanghai, URL: https://www.tripadvisor.com/Hotel_Review-g308272-d2008771-Reviews-Kerry_Hotel_Pudong_Shanghai-Shanghai.html
  5. Nicholls, J.A. F. and Roslow, Sydney (1989) «Segmenting The Hotel Market», Hospitality Review: Vol. 7: Iss. 1, Article 5. URL: http://digitalcommons.fiu.edu/hospitalityreview/vol7/iss1/5
  
  
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