A study on the consumer behavior of Vladivostok between the border tourism of China and Russia

• Номер работы:
  597398
• Раздел:
  Все работы   →   Магистерские работы   →   Английский язык
• Год добавления:
  04.05.2020 г.
• Объем работы:
  53 стр.
• Содержание:
  Abstract 2
  ?? 4
  Contents 6
  1 INTRODUCTION 8
  1.1 Background 8
  1.2 Aims and significance 8
  1.3 Overview of the research in China and abroad 9
  1.4 Content 13
  1.5 Methods 13
  1.6 Technical route 14
  2 RELEVANT CONCEPT DEFINITION AND BASIC THEORY 16
  2. 1 Tourism and international relations 16
  2. 2 Porter"s diamond model 18
  2. 3 Geo- economics of tourism 19
  2. 4 Theory of consumer behavior: approaches and models 20
  2. 5 Theory of consumer preferences 21
  3 GENERAL SITUATION OF BORDER TOURISM : INFLUENCE ON THE CONSUMER BEHAVIOR 23
  3.1 Tourism statistics of the region 23
  3.2 Facilitating Factors and Challenges 24
  3.3 Future Possibilities for the Tourism 25
  4 CURRENT SITUAION OF BORDER TOURISM AS THE FACTOR DEFINING THE CONSUMER BEHAVIOR 26
  4.1 General situation of Vladivostok 26
  4.2 The problems of current situation in Vladivostok that has negative influence on the consumer behavior 27
  4.3 Regional peculiarities of tourism that can influence consumer behavior 28
  4.4 Factors that influence development of tourism in the region 31
  5 THE INVESTIGATION OF CONSUMER BEHAVIOR 32
  5.1 Questionnaire survey 32
  5.2 Statistics of questionnaire survey 32
  5.3 Analysis of the results 34
  5.4 Brief summary of the results 35
  6 COUNTERMEASURE 37
  6.1 Development of modern technologies 37
  6.2 Ecological aspect 38
  6.3 Education and staff training 40
  6.4 Development of new types of tourism 40
  7 CONCLUSION 44
  References 46
  ????????????? 51
  ?? 52
  ???? 53
  
  
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  1 INTRODUCTION
  1.1 Background
  The context of the research is the current situation of border tourism as the factor that has a significant influence on the consumer behavior. The main aspect of the study is consumer behavior of Russian tourists at the border of Russia and China. This research topic is important and essential because investigation in this are will increase the tourists" motivation to visit the area and, thus, it will have a positive influence on local economics. Consumer behavior, as an independent field of knowledge, originated at the intersection of Economics, marketing and psychology and includes the entire set of theoretical positions and methods not only from these, but also many other related fields of knowledge related to the group of behavioral sciences and …
  
  1.2 Aims and significance
  The relevance of the research topic is due to the fact that the study of consumer behavior in the market has an important role for those who are trying to achieve success in the market, using various methods of studying and managing consumer behavior. The entire market system is focused on the consumer as the main subject of the market, since it is the consumer who buys the company"s products that brings it profit. “Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which are obsolete, and how best to present the goods to the con…
  
  1.3 Overview of the research in China and abroad
  Here, we would like to study the topic "Overview of the research in China and abroad in detail" in order to find out peculiar features of border trade because the process of border trading has a significant influence on the consumer behavior of tourists and development of tourism. The role and significance of China in the life of the vast territories of Russia that lie to the East of lake Baikal, geographically and economically gravitating to the Pacific ocean and today are increasingly referred to as Pacific Russia. The southern part of this territory, adjacent to the 4250 km border with China, is the most populated and economically developed. And this is where the role and importance of China is particularly great. China is the most important trade partner of these territories. China accounts for almost a third of the volume of foreign economic relations of the Far East (27% of the volume of foreign trade in 2020) and Transbaikalia.
  …