Влияние рекламы на психику подростков

• Номер работы:
  85490
• Раздел:
  Все работы   →   Рефераты и реферативные задания   →   Английский язык
• Год добавления:
  12.04.2008 г.
• Куда сдавалась:
  Школа №1260
• Объем работы:
  9 стр.
• Содержание:
  Introduction
  The main part
  Evidence from long-term studies
  Conclusions
• Выдержка из работы:
  Некоторые тезисы из работы по теме Влияние рекламы на психику подростков
  Introduction
  Because young children lack the cognitive skills and abilities of older children and adults, they do not comprehend commercial messages in the same way as do more mature audiences, and, hence, are uniquely susceptible to advertising influence. A substantial body of research evidence documents age-related differences in how children understand and are affected by television advertising. ………….
  
  The main part
  Television has long been the predominant medium that advertisers have chosen for marketing products to children. It is currently estimated that the average child sees more than 40,000 television commercials a year, most of which are 15 to 30 seconds in length. Children from ethnic minority families are likely to see even greater numbers of ads, given that these groups tend to have heavier exposure to television than White families. Advertisers spend more than $12 billion per year to target the youth market because of its strong contribution to the consumer economy. According to one estimate, children age 14 years old and under make $24 billion in direct purchases and influence $190 billion in family purchases, underscoring the high stakes involved. In addition, companies now recognize that brand loyalty built at an early age may reap economic rewards over a child’s lifetime.
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  Conclusions
  • Аdvertising is one influence in the behavioral development of a youth.
  • The graphic violence, overt sexuality, morally mixed and negative messages of the media have polluted the established truths a youth may have learned at school, home and/or church.
  • In the teen years, аdvertising replaces and or takes on a more significant influence upon youth than at any other time in their lives.
  • Stronger research is necessary to make the correlation between аdvertising and its influence on youth; however, there seems to be enough research to justify a concern and a preventative approach to the issues of аdvertising influence.
  • The аdvertising messages and portrayals do have a lasting negative effect upon a youth’s behavior and judgment.
  • Proper аdvertising discernment and evaluation processes must be engrained into the youth’s minds to allow them to better cope with the graphic violence, overt sexuality, morally mixed and negative messages.
  • Significant reductions in the negative influences of аdvertising are necessary.
  
  • Restrict advertising primarily directed to young children of eight years and under. Policymakers need to take steps to better protect young children from exposure to advertising because of the inherent unfairness of advertising to audiences who lack the capability to evaluate biased sources of information found in television commercials.
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