Влияние рекламы на психику подростков

• Номер работы:
  85490
• Раздел:
  Все работы   →   Рефераты и реферативные задания   →   Английский язык
• Год добавления:
  12.04.2008 г.
• Куда сдавалась:
  Школа №1260
• Объем работы:
  9 стр.
• Содержание:
  Introduction
  The main part
  Evidence from long-term studies
  Conclusions
• Выдержка из работы:
  Некоторые тезисы из работы по теме Влияние рекламы на психику подростков
  Because young children lack the cognitive skills and abilities of older children and adults, they do not comprehend commercial messages in the same way as do more mature audiences, and, hence, are uniquely susceptible to advertising influence. A substantial body of research evidence documents age-related differences in how children understand and are affected by television advertising. This evidence has formed the basis for a wide range of policies in the United States designed to protect children from advertising that would take unfair advantage of youngsters’ limited comprehension of the nature and purpose of commercial appeals. These policies form the foundation of a broad societal consensus that children require special treatment and protection from the unbridled efforts of the economic marketplace .