Маркетинговая информационная система

• Номер работы:
  149654
• Раздел:
  Все работы   →   Рефераты и реферативные задания   →   Английский язык
• Год подготовки:
  15.03.2010
• Куда сдавалась:
  НИРХТУ им.Менделеева
• Объем работы:
  18 стр.
• Содержание:
  Introduction 3
  1. Definition-Marketing Information System (MkIS) 5
  2. Marketing and management information systems 6
  3. Components of a marketing information system 8
  4. The Strategic Role of the Marketing Information Systems 13
  5. The Role of the Internet 14
  Conclusion 15
  
• Выдержка из работы:
  Information systems have to be designed to meet the way in which managers tend to work. Research suggests that a manager continually addresses a large variety of tasks and is able to spend relatively brief periods on each of these. Given the nature of the work, managers tend to rely upon information that is timely and verbal (because this can be assimilated quickly), even if this is likely to be less accurate then more formal and complex information systems.
  Managers play at least three separate roles: interpersonal, informational and decisional. MIS, in electronic form or otherwise, can support these roles in varying degrees. MIS has less to contribute in the case of a manager's informational role than for the other two.
  Three levels of decision making can be distinguished from one another: strategic, control (or tactical) and operational. Again, MIS has to support each level. Strategic decisions are characteristically one-off situations. Strategic decisions have implications for changing the structure of an organisation and therefore the MIS must provide information which is precise and accurate. Control decisions deal with broad policy issues and operational decisions concern the management of the organisation's marketing mix.