The dominating role of repetition in presentation discourse based on materials from English-language commercials/Доминирующая роль повторов в презентационном дискурсе на примере англоязычных рекламных роликов

• Номер работы:
  371828
• Раздел:
  Все работы   →   Дипломные работы   →   Английский язык
• Год подготовки:
  20.12.2015
• Объем работы:
  77 стр.
• Содержание:
  CONTENTS
  INTRODUCTION 5
  CHAPTER 1. FUNCTIONS OF REPETITION IN COMMERCIALS 7
  1.1 The notion of repetition as a stylistic device 7
  1.2 English-language commercials: linguistic peculiarities 14
  1.3 Functions of repetition as advertising technique 21
  Summary of Results 26
  CHAPTER 2. REPETITION IN PRESENTATION DISCOURSE (BASED ON MATERIALS FROM ENGLISH-LANGUAGE COMMERCIALS) 27
  2.1 Repetition of morphemes in presentation discourse 28
  2.2 Repetition of lexical units in presentation discourse 36
  2.3 Repetition of syntactic structures in presentation discourse 43
  Results and Discussion 58
  CONCLUSION 60
  Bibliography (REFERENCES) 62
  Appendix 68
  
• Выдержка из работы:
  INTRODUCTION
  In the modern world commercials play an important role in every sphere of human activities. Presentation discourse of English-language commercials is directed mostly to potential consumers, their needs and demands. It can be considered to be a result of creative activity. Commercials’ uniqueness provides great freedom in the choice of languages means. That is why the authors of commercials try to make their texts original, memorable, and interesting on the language level. One of the most important and useful strategies of commercials is repetition as a stylistic device. Almost every commercial uses different types of repetition including repetition on lexical, phonetic, syntactical language levels. Consequently, repetition plays dominating role in presentation discourse of English commercials.
  The topicality of the present research consists, firstly, in the great importance of commercials in the modern world and their creative nature. Secondly, the present research is topical because the dominating role of repetition in presentation discourse of commercials is not still confirmed theoretically.
  The aim of the present research is the investigation of the dominating role of repetition in presentation discourse of English-language commercials.
  The tasks of the present investigation are as follows:
  1. To study the notion of repetition as a stylistic device.
  2. To examine linguistic peculiarities of English-language commercials.
  3. To characterize functions of repetition as advertising technique.
  4. To investigate repetition of morphemes, lexical units and syntactic structures in presentation discourse.
  ..............
  CHAPTER 1. FUNCTIONS OF REPETITION IN COMMERCIALS
  1.1 The notion of repetition as a stylistic device
  
  At first sight we can think that repetition is a stylistic device notable for modern written and spoken texts. But this point of view seems to be mistaken. Interest of people towards repetition dates back to the ancient times. This fact is proved by the opinion of the researcher E. Tarasheva. She believes that ancient rhetoric “starts off with a severe chastisement of repetition as a flaw in written style” [46; P. 1].
  Traditionally repetition was investigated as a purely literary stylistic device and it is used with the aim to create certain effects: rhythm, euphony or syntactic cohesion. But famous researcher B. Johnston states that repetition as a stylistic device can be used in all types of discourses, not only in literature [30; P. 212].
  The definition of the notion “repetition” is ambiguous in lexicographical resources. For instance, according to the Cambridge Dictionaries, the word “repetition” has two meanings:
  1) the act of doing or saying something again;
  2) something that happens in the same way as something that happened before [16].
  In the Oxford Advanced Learner’s Dictionary we can observe six meanings of the notion “repetition”:
  1) the action of repeating something that has already been said or written;
  2) a piece set by a teacher to be learned by heart and recited;
  3) the reoccurrence of an action or event;
  4) a thing repeated;
  5) a training exercise which is repeated, especially a series of repeated raising and lowering of the weight training;
  6) the repeating of a passage or note (in music) [38].
  ...........