Особенности гендерной вариативности в англоязычном рекламном тексте

• Номер работы:
  210883
• Раздел:
  Все работы   →   Курсовые проекты - сложные   →   Английский язык
• Год добавления:
  24.02.2012 г.
• Объем работы:
  35 стр.
• Содержание:
  Content
  
  Introduction……………………………………………………………………....2
  Chapter I. Theoretical aspects of studying of gender in social advertising……...4
  1.1. Advertising………………………………………………………………….4
  1.2. Different futures of social advertisement…………………………………...8
  1.3. Gender……………………………………………………………………...14
  Chapter II. Gender differences in social advertising……………………………24
  Conclusion………………………………………………………………………34
  Bibliography………………………………………………………………….....35
  
  
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  Introduction
  
  
  The social advertisements are the base of any trade. The advertisements are one of the most important cultural factors moulding and reflecting our life today. They are ubiquitous, an inevitable part of everyone's life: even if you do not read a newspaper or watch television, the images posted over our urban surroundings are inescapable. Pervading all the media? But limited to none, advertising forms a vast superstructure with an apparently autonomous existence and an immense influence.
  The existence of the social advertisements in more than one medium gives them a sort of independent reality that links them to our own lives. Analysing the social advertisements in their material form helps to avoid endowing them with a false materiality and letting the advertisement world distort the real world around the screen and page.
  Chapter II. Gender differences in social advertising
  
  The study of differences and similarities between women and men is compelling for both its personal and its political implications. Issues of femininity and masculinity are emphasised strongly in our culture and can be important aspects of individual identity and self concept.
  To help society address men and women as ‘male’ or ‘female’, there are certain principals underpinning our understanding of these two specific words. Apart from the obvious physical appearance, certain attributes are associated with males and females that group individuals into one or the other gender.